Responsibilities:

• Build and actively manage relationships with clients and third parties to deliver exceptional social media and platform projects and initiatives for company.
• Actively monitor online conversations to identify potential reputational issues that the Client Segments and Client Solutions teams in Mozambique may face, and prepare to mitigate risks.
• Actively research and recommend new ways of utilizing social media and traditional media within the Customer Segments and Customer Solutions in Mozambique to achieve strategic objectives and aspirations.
• Analyse and identify content and information that can be reused across various internal and external media platforms, including social media.
• Analyse the effectiveness of media campaigns to optimise strategies and ensure they are aligned with marketing objectives.
• Plan and assist in managing changes related to the implementation of Data and Information Governance to bring about changes in the culture of information management, processes and policies in support of business objectives.
• Support data management within the country, ensuring the adoption and development of various standards, utilising best practices and the latest technologies in data management.
• Analyse the effectiveness of media campaigns to optimise strategies and ensure they are aligned with marketing objectives.
• Build and maintain strong partnerships with agencies specializing in social media, media and creative agencies, as well as other digital and direct suppliers to the Bank, in order to deliver strategic media and platform projects and initiatives at company.
• Comply with regulatory compliance frameworks for all social media activities within the Customer and Customer Solutions segments in Mozambique, and ensure that Traditional Media follows the same approach.
• Develop and maintain an open line of communication with direct and indirect reports, and support the team to foster greater cooperation and teamwork.
• Drive the implementation of engagement strategies and plans, working closely with marketing colleagues and agencies to develop and publish content, ensure it is moderated effectively, and measure effectiveness against strategic objectives.

Qualifications:

• Degree in Marketing, Social Sciences or a related field.
• At least five to seven (5–7) years’ proven experience in marketing and public relations management.
• Experience in coordinating strategies with service providers to deliver large-scale change projects, from conception through to implementation.
• Fluent in Portuguese and English (spoken and written).