Marketing Coordinator

The successful candidate will translate business priorities into effective campaigns, content, marketing materials, media engagement and digital communication. This is a mid-level role for a strong marketing professional who can generate ideas, independently coordinate projects and ensure high-quality delivery across multiple platforms.

Key Responsibilities

Marketing Strategy and Campaigns

• Develop and coordinate integrated marketing and communications campaigns aligned with business development and sales objectives.
• Translate organisational priorities, projects and commercial opportunities into clear marketing initiatives.
• Prepare campaign concept, implementation plans, content calendars, budgets, timelines and performance indicators.
• Proactively identify opportunities to promote the organisation, its projects and impact.
• Coordinate campaign implementation across digital, print, media, events and stakeholder channels.
• Evaluate campaign results and recommend improvements based on performance data.

Content and Communications

• Develop and coordinate high-quality collateral and content for websites, social media, newsletters, brochures, presentations, press releases, articles, speeches and corporate publications.
• Draft, edit and review marketing and communication materials to ensure accuracy, consistency and alignment with the organisation’s brand.
• Develop corporate narratives, campaign messages and communication concepts for different audiences.
• Work with internal departments to identify stories, project updates, results and opportunities suitable for communication.
• Maintain an editorial and content calendar and ensure materials are delivered according to schedule.

Brand and Marketing Collateral

• Lead the development of brochures, company profiles, presentations, advertisements, banners, exhibition materials and other marketing collateral.
• Prepare creative briefs and coordinate designers, printers, photographers, videographers and other service providers.
• Ensure the correct and consistent application of the organisation’s visual identity.
• Review designs, layouts and production proofs before approval.
• Identify when existing materials need to be updated, redesigned or replaced.

Digital Presence

• Manage and continuously improve the organisation’s websites, social media platforms, email campaigns and other digital communication channels.
• Monitor online engagement, website traffic, campaign performance and audience growth.
• Use digital analytics to identify trends, gaps and opportunities for improvement.
• Ensure digital platforms are regularly updated and accurately reflect the organisation’s activities and positioning.

Media Relations

• Prepare press releases, media briefs, talking points and responses to media enquiries.
• Coordinate interviews, press visits, media events and publication schedules.
• Monitor media coverage and maintain an organised record of published content.

Events and Promotional Activities

• Coordinate the organisation’s presence, messaging, materials and promotional activities related to events.
• Work closely with the Sales team to ensure events support lead generation and business-development priorities.

Project and Supplier Coordination

• Manage marketing projects from concept through implementation and evaluation.
• Coordinate internal contributors, external agencies and service providers.
• Prepare scopes of work and technical requirements for marketing services.
• Monitor project timelines, deliverables, budgets and quality standards.
• Provide direction and supervision to the Sales & Marketing Assistant on assigned marketing activities.

Candidate Profile

The ideal candidate should have:

• A degree in Marketing, Communications, Public Relations, Journalism, Business or a related field.
• At least four years of relevant experience in marketing, communications, digital marketing, media relations or brand management.
• Demonstrated experience developing and implementing marketing campaigns.
• Excellent writing, editing and storytelling skills in English and Portuguese.
• Experience managing websites, social media channels and digital campaigns.
• Experience developing brochures, presentations and corporate communication materials.
• Good understanding of branding, design processes, content development and print production.
• Experience working with media, suppliers, agencies, designers, photographers or videographers.
• Strong project-management and organisational skills.
• Ability to work independently, take initiative and move projects forward with limited supervision.
• Ability to convert business objectives into practical marketing activities.
• Good analytical skills and experience using marketing data to evaluate performance.

Knowledge of graphic-design tools, content-management systems, email-marketing tools, CRM platforms and digital analytics will be considered an advantage.

Personal Attributes

• Creative and commercially aware
• Proactive and solutions-oriented
• Strong writer and communicator
• Able to generate and defend ideas
• Comfortable taking ownership of projects
• Highly organised and deadline-driven
• Confident working with senior stakeholders
• Attentive to quality and brand consistency

Location

Maputo, Mozambique