Responsibilities:

• Develop a brand experience strategy that brings the brand to life across various touchpoints, i.e. the points of interaction that a customer or employee has with the brand.
• Develop, launch and manage the brand’s merchandising internally.
• Develop a brand experience plan for head offices and branches, in coordination with the business units.
• Measure the brand experience across various touchpoints.
• Collaborate with the People and Culture department to train internal brand ambassadors.
• Leverage the brand architecture, positioning and visual language to define the models, policies and practices of the company’s brand experience.
• Align with emerging trends in experiential marketing, both global and local, and with competitors’ activities, to inform the design of pilot schemes across the country.
• Have a natural ability to lead people.
• Coordinate and guide groups.
• Seek to maintain control of situations.
• Be determined and make decisions with conviction.
• Willingly take on responsibilities be assertive and stand by your decisions.
• Apply practical skills when investigating issues.
• Work collaboratively with others.
• Be democratic and encourage contributions from the team involve others in decision-making.

Qualifications:

• A degree in Marketing, Social Sciences or a related field.
• At least five to seven (5–7) years’ proven experience in marketing and public relations management.
• Proven workplace experience in the area of specialisation, with evidence of contributing to experience design practices.
• Experience in brand management, event management and internal communications.
• Fluent in Portuguese and English (spoken and written).