Coca-Cola Beverages Africa (CCBA)

Country Lead, Project Manager – Sales

Job Description

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Lead, Project Manager – Sales to join the CCBA Team. CCBA is the eighth largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14,000 employees in Africa, CCBA group services more than 800,000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

The purpose of the Country Lead, Project Manager is to identify, develop, and execute strategic commercial initiatives that drive revenue growth, improve market penetration, enhance operational efficiency, strengthen customer relationships, and deliver sustainable business results.

Key Duties & Responsibilities

Revenue Growth

• Deliver incremental sales and revenue through the execution of strategic projects and commercial initiatives.

• Identify and capitalize on new commercial opportunities, channels, and customer segments.

Market Expansion

• Lead initiatives that improve market penetration, geographic coverage, and customer reach.

Project Excellence

• Manage end-to-end execution of commercial projects, ensuring delivery within agreed scope, timelines, and budget.

• Track project milestones and ensure successful implementation of business initiatives.

Customer & Partner Development

• Develop strategic partnerships with key customers and stakeholders to unlock growth opportunities.

• Support the negotiation and implementation of commercial agreements.

Commercial Performance Improvement

• Identify opportunities to improve sales productivity, trade effectiveness, customer profitability, and market share.

• Identify process improvement opportunities that enhance commercial effectiveness and customer service delivery.

• Monitor project benefits realization and commercial ROI.

Data-Driven Decision Making

• Conduct market analysis and business case development to support investment decisions and drive volume growth.

• Provide insights and recommendations based on sales performance, customer trends, and competitive intelligence.

Skills, Experience & Education

Education

• Bachelor’s Degree in Marketing, Sales, Business Management, Commerce, or a related field.

• Valid driver’s license.

Experience

• 5–7 years of sales experience within an FMCG environment, including at least 3 years in a management role.

• Demonstrated experience in managing cross-functional business initiatives and driving commercial outcomes.

• Proven experience leading and managing a sales team.

• Ability to work cross-functionally with Logistics, Finance, and Marketing teams.

• Strong customer relationship management experience, particularly with key accounts.

• Strong project management and execution capabilities.

Skills

• Strong analytical skills with an understanding of industry metrics, market trends, pricing, product performance, and competitor activity.

• Excellent coaching, motivational, and leadership abilities to engage and develop teams.

• Strong negotiation and relationship management skills to meet customer needs and drive business growth.

• Ability to develop and implement channel strategies and promotional plans aligned with market trends and company objectives.

• Proven ability to work under pressure, solve problems, and adapt rapidly in dynamic environments.

• Strong understanding of market trends, competition, and business strategy.

• Knowledge of Revenue Growth Management (RGM), Route-to-Market (RTM), Sales Management, Category Management, and Channel Development.

• Experience in third-party distribution management.

How to Apply

To apply, access the following link:

Country Lead, Project Manager – Sales