Area Sales Manager

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Area Sales Manager to join the Mozambique team at CCBA. The role will report to the Regional Sales Manager.

CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

The Area Sales Manager’s purpose is to ensure streamlined trade execution, drive revenue growth, develop a high-performing sales team, maintain strong customer relationships, and optimize resource utilization to achieve increased sales volume and market share.

Key Outputs and Accountabilities include, but not limited to:

• Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
• Distributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries

• Education

  • B.Sc  in Marketing, Sales, Business Administration or equivalent

  Experience

  • 3+ years front-line sales experience within a FMCG environment.
  • Team management experience will be an added advantage.

  Skills

  • Coaches and mentors team members, providing opportunities for growth and development
  • Strong understanding of FMCG sales practices, RTM principles, and market execution standards
  • Resolves disputes equitably, finding common ground in challenging situations
  • Engages with a wide range of people and builds effective relationships within and outside the organization
  • Builds lasting relationships with customers and meets their expectations
  • Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
  • Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
  • Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
  • Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports

The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Only applications submitted through the e-recruitment portal will be accepted.